local business marketing
It is said that you don’t get a second chance to make a good first impression. Not so with reputation marketing. Here’s your second chance, provided it’s done right. Where your reputation is everything and your name or brand is much more than just a label, business reputation marketing is a necessity.
People can – and do – say anything. There are very few rules as to what is allowed, and on the Internet, very few ways to punish or penalize those who disparage your reputation, however unfairly. Like it or not, people talk about your business. You don’t even have to have a website to have a web presence. You can have a substantial presence that is made up of content you have no control over. At least, that used to be the case. No longer. Now, there are tools and methods that allow you, the business owner, to gain back control. Reputation marketing is not just fighting or avoiding negative reviews. It’s all about building trust with your market and consumers. Working with tools like citation sites – Yelp, Google, CitySearch and many others – and a managed customer feedback program, you can be assured you’re getting the ‘stars’ your business has worked hard for. Because prospects searching for you online make snap decisions based on how many stars they see as well as the quantity and quality of the reviews they read. Some aspects of reputation marketing can make changes quickly, others take time to show the positive effects you’re looking for. That’s why it’s important to make reputation marketing a priority and get started now. Call us today. 888-929-7363 And see stars!