Google rolled out a seemingly small search engine 'tweak' that's going to fundamentally change the way we search.
How? The short explanation: They are more effectively integrating YouTube and Google+ into your search results provided you're signed into a Google Account.
What does it do? Google has now changed how they present search engine results to the average browser.
As Google says on their website:
"We're transforming Google into a search engine that
understands not only content, but also people and
relationships. We began this transformation with
Social Search, and today we're taking another big
step in this direction by introducing three new features:
1. Personal Results, which enable you to find information just for
you, such as Google+ photos and posts--both your own and
those shared specifically with you, that only you will be able to
see on your results page;
2. Profiles in Search, both in autocomplete and results, which
enable you to immediately find people you're close to or might
be interested in following; and,
3. People and Pages, which help you find people profiles and
Google+ pages related to a specific topic or area of interest,
and enable you to follow them with just a few clicks. Because
behind most every query is a community.
Together, these features combine to create Search plus Your
World. Search is simply better with your world in it, and we're
just getting started."
Here's the full post on the Official Google Blog:
So what does this mean for your SEO efforts? Are backlinks dead?
Any change of this sort opens up new opportunities, and yes, there will be winners and losers.
But this should have little impact on most small-to-medium-sized businesses in the short term. In fact, this update will assist with integrating your existing social media into your 'regular' (non-social) search.
But it would be foolhardy to pass up the opportunity to develop your social media presence, especially on Google+ and Youtube, if you haven't already.
SEO is constantly changing. If you want to continue to rank well with Google, then you need to stay in front of that change.
So embrace the change and make the best of it by strengthening your social media presence, especially if you're in a business where there is a significant social aspect to your marketing.
Whether you do video marketing or not, if you've ever wondered how video actually works, this terrific graphic and the accompanying article (but who reads anymore ) explains it well.
This makes it clear just how incredibly complex the process is. Now, maybe you'll be a bit more understanding if the video has hiccups when it's running or when you're uploading a new one. Still, isn't it marvelous how well it does work? If you have a product or service that you want to promote, video marketing is a great tool, no matter how complex this looks. Whether you're in Long Beach or elsewhere, we'll be glad to explain how you can get started.