While we have mixed feelings about the use of Google Adwords, there's no doubt it has worked well in many segments of business. So well, in fact, that it is the primary revenue source for the billions of dollars now needed to feed the many-tentacled beast that Google has turned into.
If you're not familiar with online advertising models, Google Adwords is the biggest player in a huge segment known as Pay Per Click (or PPC). This can take a variety of different forms but the most common one is the ads you see displayed in Google search results, both those above your results and in the right column.
Over the years, Google and Yahoo/Bing and others like 7Search and Miva, have come up with a ton of different ways to spend your ad dollars to get you more business exposure, from display ads (includes pictures or banners) to mobile ads to even radio and TV spots.
And, to be clear, we find these can be quite effective. If - and this is a big 'if' - they are properly targeted, online ads can get targeted, converting traffic to your business very quickly. And, if managed properly, your online ad spending can be a very cost-effective use of your advertising budget.
So, if you want to size up how competition in your industry spends on Adwords (and, by extension, other online advertising), then take a look at the infographic below supplied by Wordstream. You'll find some very interesting details.
Take note, for instance, of the most popular keywords that bid on in each industry segment. But don't be discouraged thinking you would need to pay those sums to advertise online. Contact us and we can explain how our strategies like 'divide and conquer' can allow you to compete effectively with the big boys while saving you a ton on your online advertising.
Google Places is one of the most important business directories on the Web. And businesses need to manage their visibility by taking advantage of as many business directories as they can to get their business listed.
This video explains what you can do to improve your rankings to attract more customers, all free of charge. Think of it as a free website that Google is giving you to advertise your business. You simply need to claim it and add good-quality content to boost its ranking in search results and share with prospects what your business has to offer.
You need a business website even if you don’t sell things online. That’s how your customers find you. Old media is dying – Yellow Pages, radio, tv, classifieds are declining in readership quickly. Your customers are looking for you online.
You need a professional, high-converting website. Watch the short video to explain why.