Content marketing endorsed in video
Even if you know you are providing a valuable service to your customers or clients, it's always nice to hear others endorse your efforts. We've been preaching that 'content is king' and 'quality is queen' for years now. Recently, an endorsement of our approach came from an unexpected source. But let me set the stage first.
If you're trying to get traffic to your website, you can buy it, tweak for it or earn it. Bought traffic includes things like PPC (pay per click). Tweaking it amounts to SEO (search engine optimization), both on-page and off-page. Then, when I say 'earn it', I mean you can produce real content - articles or blog posts. Yes, it takes time and effort. But it does pay off, big-time. The momentum builds rather slowly - over weeks or months - as your content gets indexed by the search engines, then shows up in organic searches, then gets read by others, who visit your site and hopefully buy what you're offering.
I received a video from Andrew Lock. He offers an entertaining presentation of useful free business advice he puts out weekly; see below the video to sign up. In the video, he interviewed Shelby Larson who has been doing a more modest form of what we do for at Local Web Science for a few years now. She has no connection to us - for all I know, she doesn't even know we exist. But she describes a similar approach to ours, defends it with the same reasoning we use and also tells what results clients should expect. Since our approach is more aggressive and comprehensive than hers, it's reasonable to expect us to also achieve faster and better results than they do. The interview starts at 8:55 and the part I'm talking about starts at 16:30 -
So it's nice to have an independent endorsement of our methods for getting more traffic to your website. In fact, what better endorsement than to build your business based on the model, as she has? And clearly it's thriving, as is our business, because we offer such a great value to struggling businesses desperate for more customers and clients. When times are tough, ROI is more important than ever, and is harder to achieve. Affordable, effective promotion of your business via Internet traffic provides the highest ROI you'll find.
