Warning: This is R-rated and might be offensive to some because of the characters portrayed.
While it has to do with affiliate marketing, I pass it along for the entertainment value. It sure is trying sometimes to deal with Google, so ya gotta lighten up occasionally. If you're not familiar with the term, the Slap refers to Google (rather arbitrarily, it seems) deciding, without warning, that your site doesn't meet their standards, so they delist you. You suddenly disappear from the radar of their search engine, effectively killing all traffic to that site. It's not fun, and it's hard to get any answers out of Google explaining what they didn't like. Still, some patterns have been observed, and it's on the basis of this that the story in this video was created. It's ironic that Google makes billions off commercial uses of their products, yet they seem to have a love/hate relationship with the very people who are making them money - and trying to make some for themselves. (Some have said the same about eBay. But that's for another video some other time.)
We don't risk the Slap with the sites we build for you, but we also don't get a lot of direct feedback from 'the beast'. That makes the value of what we do that much greater because we have figured out - some say 'reverse engineered ' - the right things to feed Google to get your site ranked high and fast.